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Beats N' Bytes Premium Music Loops

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Case Study 131 Sir Richard Branson and the Virgin Group

Sir Richard Branson has exhibited many different aspects of entrepreneurship in the development and growth of the Virgin Group of companies. He and his company have continually started new entrepreneurial ventures and disposed of the financially successful ones to help finance new ones. His first venture was selling records and magazines by mail order, while still at school this became Virgin in 1970. He then developed a record label and record shops, which the company no longer owns. Currently, the company consists of 200 separate businesses and is best known for its airline, mobile phone, rail and financial services. He also operates joint ventures. Virgin Atlantic is 51 owned by Singapore Airlines and Virgin Railways is 49 owned by Stagecoach. The company changes its shape constantly, as new activities are started and old ones sold. In 1999 the company employed 25,000 staff and had a turnover of more than 3bn.

Economics and You

Internet music struck a sour note when five major record companies and a group of recording artists charged Napster with hijacking the music industry. How can a whole Industry be hijacked Napster's founder, Shawn Fanning, invented new software that allows users to copy songs from each other's computers. The program creates a directory of songs available on the hard drives of other Napster users, then creates a computer-to-computer link via the Internet to transfer the chosen song or songs. I fear for the 17-year-old songwriter looking forward to a career in the music business today. Napster and companies like it are threatening not only my retirement, but the future of music itself. In fact, by taking the incentive out of songwriting, Napster may be pushing itself closer to a time when there won't be any songs for its users to swap.

Applications And Extensions

Compact discs (CDs) made their debut in Canada in 198 . The CD revolutionized the retail music industry, pushing the vinyl long-playing record (LP) to virtual extinction. In 198 fewer than one million CDs were sold in North America compared with almost 210 million LPs. By 1999 some one billion CDs were sold, while the sales of LPs plummeted to 2.9 million.

Products In The News

Consumer Product Safety Commission, in cooperation with Hoshino USA Inc., of Bensalem, Pa., and Chesbro Music Company, of Idaho Falls, Idaho, today announced a voluntary recall of about 700 Ibanez basses. If the battery is improperly installed, the bass can overheat, causing internal damage and a fire hazard. The firm has received three reports of the bass not working due to improper battery installation. There have been no reports of injuries or property damage.

The comparative virtues of Internet selfgovernance

In the absence of an efficient traditional copyright protection in the field of digital property, property owners indeed had no alternative but to elaborate themselves new, workable ways to protect their online activities. The development of private means of property protection becomes an important variable in economic choice when protection from the traditional legal system largely fails. Software producers, for instance, could not afford to rely on their governments to identify and sanction the numerous users without licenses. For a long time they have been exploring their own technical solutions allowing for a relatively efficient protection of their property interests. Similarly, the music industry, seriously concerned about the impacts of the increasingly effortless technological possibilities to download music from the Internet illegally, decided not to wait for legislative, regulatory or judicial solutions. Instead, it either promotes the development of protection technologies...

The Impact Of Fashion Cycles On Aggregate Demand And Creativity

The revolutionary change in the popular music market that took place in the second half of the 1970s is an excellent example of this process. It involved the displacement of progressive rock, based on performer virtuosity and elaborate stage design, by the 'new wave' of much simpler music such as punk rock. Suddenly, major record companies found their established acts were not selling and instead consumers were buying music by new performers that was being released by small, independent record companies. This was also a time of great opportunities for performers with no track records in the music industry. Record companies and consumers alike thus faced an explosion of new acts offering creative new sounds and images, but it was far from clear to either group where they should invest if they were to avoid financial and or social embarrassment would it be wise to invest money in the output of a band such as The Sex Pistols whose members were trying to appeal by breaking all the...

Resale Prevention and Pricing

Although copyrighted products are sold at per-copy prices to consumers, they are often given away free to radio and TV stations the latter, however, pay per-play royalties. A recorded song may be played an unlimited number of times by a consumer who purchases it on a CD. A radio station, however, must pay based on the number of times it plays the song on the airwaves. Because of practical difficulties in measuring usage, the music industry relies on the blanket license for stations and formula for distributing payments among copyright holders based on measured popularity of each song. The American Society of Composers, Authors and Publishers (ASCAP http ascap) and Broadcast Musicians Incorporated (BMI http administer this complex operation. In electronic commerce,

Art as Sedative

The audiences seem to love this listening to the same pieces over and over again. They also do it in their homes. Who knows how many recordings there are of The Marriage of Figaro , La Traviata , or Carmen , while many record companies not even care to listen to sensational rediscovered masterpieces by long forgotten composers.