BUSINESS: The Coca-Cola Company is the world's largest soft drink company. Distributes major brands (Coca-Cola, Sprite, Fanta, TA8, etc.) through bottlers around the worid. Business outside North America accounted for 62% of net sales and 68% of profits in 2000. Food division, world's largest distributor of juice products {Minute Maid, Five Alive, Hi-C, etc.). Coca-Cola Enterprises, 45%-

owned soft drink bottler. Advertising costs, 8.6% of sales. Has approximately 37,400 employees; 366,000 stockholders. Berkshire Hathaway owns 8.1% of stock (3/01 Proxy). Chrmn. and CEO: Douglas N. Daft. Vice Chrmn. & COO: Brian G. Dyson. Inc.: Delaware. Address: One Coca-Cola Plaza. Atlanta. Georgia 30313. Tel.: 404-676-2121. internet:

ANNUAL RATES Past of change (per sit)

"Cash Flow" Earnings tOYre.

11,5% 13,0% 15.5%





Mar.31 Jun.30 Sep.30




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