Info

Passengers in 12 months before Southwest

428,711

Passengers in 12 months after Southwest

722,425

Increase in passengers

293,714

Average one-way fare before Southwest

$154.42

Average one-way fare after Southwest

$45.82

Decrease in one-way fares

-$108.60

Market revenue in 12 months before Southwest

$66,201,553

Market revenue in 12 months after Southwest

$33,101,514

Decrease in market revenue

-$33,100,039

Implied arc price elasticity of demand (EP)

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