Gross Domestic Product 19662000

Time period

ST6.2 Multiple Regression. Branded Products, Inc., based in Oakland, California, is a leading producer and marketer of household laundry detergent and bleach products. About a year ago, Branded Products rolled out its new Super Detergent in 30 regional markets following its success in test markets. This isn't just a "me too" product in a commodity market. Branded Products' detergent contains Branded 2 bleach, a successful laundry product in its own right. At the time of the introduction, management wondered whether the company could successfully crack this market dominated by Procter & Gamble and other big players.

The following spreadsheet shows weekly demand data and regression model estimation results for Super Detergent in these 30 regional markets:

Branded Products Demand Forecasting Problem

The following spreadsheet shows weekly demand data and regression model estimation results for Super Detergent in these 30 regional markets:

Branded Products Demand Forecasting Problem

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Household Income, I

Estimated Demand, Q

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