Figure

The Appropriate Forecast Technique Tends to Vary over the Life Cycle of a Product

The life cycle of a product often involves an introduction or start-up period, followed by rapid growth, maturity, decline, and abandonment. The choice of an appropriate forecast technique varies over this cycle.

Sales per period

Phase I

Phase II

Phase III

Phase IV

Introduction/

Rapid

Maturity

Decline and Abandonment

Start-Up

Growth

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