Developing and implementing an effective competitive strategy in imperfectly competitive markets involves a never-ending search for uniquely attractive products. Not all industries offer the same potential for sustained profitability; not all firms are equally capable of exploiting the profit potential that is available.
A unique or rare ability to create, distribute, or service products valued by customers comparative advantage
When one nation or region of the country is better suited to the production of one product than to the production of some other product
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