The efficiency of Internet searches will ultimately depend on web pages providing consistent product descriptions of themselves. An increasing array of products are digitized and sold in electronic commerce, beyond digital versions of paper-based products. Product descriptions in these cases should be more than mere descriptions of physical appearance because digital products essentially consist of ones and zeros. Nevertheless, little effort is being exerted to set standards and guidelines for digital cataloging. Two aspects of digital cataloging are relevant for electronic commerce: content description and search interfacing.
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