Search this book

Willing to pay for these products on a sharing basis. For these products, however, use-based distribution may be more efficient. Applets, for example, are needed on special occasions and are subsequently discarded after use. This strategy would not only be more efficient but is also consistent with the desire to minimize the effects of easy reproduction. First, let's differentiate the concept of bundling from similar practices. The practice of bundling refers to packaging two or more products...

Search Engines

To browse all types of search engines, see Internet Directories and Searching Services at and Babbage at Products Contact Us About Us Privacy Ad Info Home Use of this site is subject to certain Terms & Conditions. Copyright 1996-2000 EarthWeb Inc. All rights reserved. Reproduction whole or in part in any form or medium without express written permission of EarthWeb is prohibited. Read EarthWeb's privacy statement.

Search Engines and Advertising

Search engine providers that use advertising are intermediaries, just like TV networks, that sell access to consumers or consumer information to advertisers. Their search databases are like television programs that attract an audience. However, why would a narrow-cast medium like the Internet need a business model that evolved to address the peculiar problem of selling over-the-air entertainment Unlike in mass media markets, Internet markets for content and advertisements can be separated. In...

Inadequacies of Search Engines

A complete listing of web sites and their documents currently does not exist. Instead, consumers need to visit different search sites or relevant web sites that might have useful links. This lack of a complete directory is not in itself a new problem. In physical markets, a telephone directory only lists local businesses, and there are a number of specialized directories for different industries and markets. However, there is no reason why all information housed in a library's reference section...