Energ Remand

What svouio induce consumers to use less gasoline and electricity?

Real Energy Savers Don't Wear Cardigans. Or Do They?

By Anna Bernasek

When all and gov pre« surgrd alter Itur rlcjn« Kjjnru and Bra, FwWom Bush appeal to AmeiKans 10 comer.« ene«gy. tasked proottacul balcm r«*iMYi!ul navel for erampi?. and to carpoo1 w vvaik Then, in Oanlx1!, the Whir House staitfd a cam pa gn for eway cooser.aton in ■Vr*r> csi hxnes, du-.trq all some old kltus sir vwitrting to ftjoresccm light bulbs and rftiallrvj betw nsdatfcn r, aw«.

Some crtttcs derided it* progidm as a oirarre flashback I ram the 19Ws—a coltec-lion of swim out I Kit evetod fivliiKji o» drpvaeo and gtom it will be a pity, ihough I an etfeawe «netgy poky raw» gets at the gnune. Much has been tamed iirw ttv Kf\about wha wotte and what doesn't ,

There a>e reasons kit optimom. One n that milk« forces can help prtr/Kfc- sob ttons higher prtWJ, on ttao own can malp ptopte cut back Ium how responsive coo su-tiers *e to pme ihirges—wkit ecceo mists ral the c'astKity ol demand his own the teut of much reveatcii T«by. econamlm bete* tfm they have dnel ODed a pretty good nit ct thumb Jot energy use. In the rase ol clectrrty, wheh is tela easy to meastxe. they haw fcund th*

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